Since 1976 Sirecom Sirecom is specialized in the production of entirely customized and tailor-made rugs. A long journey started over 45 years ago, along the coasts of India and the highlands of Nepal, searching for the finest fabrics and the noblest techniques. Treasures were disclosed and eventually brought back home to be interpreted again from within the cradles of modern design.

The upturning role of the rug as a form of art and expression of contemporary design can nowadays be considered an international trend, but back in the 70’s when our journey started, it was perceived differently: rugs were culture, above all. In our eyes, rugs involved a presence, a statement coming from distant lands where time flow differently and where we headed to, searching through the Terai region in Nepal and the Uttar Pradesh and the Rajasthan in India. Everything we met along the way was resounding millenary melodies, every gesture was the heritage of culture, such as the sublime refinement of both techniques and materials. We visited villages and explored the wild searching for the fabrics, but what we brought back home was way more valuable. Those initials travels became a chance to experience quality in hand-making and to pursuit the perfect texture. That was how it started. Along the way, along the years design changed many times and so it will, nonetheless Sirecom always tried to respond with its characteristic voice and shapes expressing feelings and ideas in wefts.

In music, is called carpet the intervention of the tools that are the background and harmonize beautifully voices and solo instruments. In furnishing the same applies. On the one hand, the treble and phrasing of furniture and ornaments the soloists. Below, in magic harmony, the “carpet“ itself.

The epicenter of Europe, Design and Fashion is what we call home. Milano is the heart of a unique culture for design, a city where Bauhaus and Cubism echoed the historicity of Bizantine flourishing and Roman aesthetics. Here we observed ancient codes and values through the lens of a modern sensibility where living is an art. Protagonists of the environment, Sirecom collection are interpreters of new ways of design interior environment where materials become tool to build the most personal atmosphere and boundaries.